Runaway Online Success of ‘The Interview’ Prompts French Newspaper to Chronicle ‘Decline’ of US Box-office

30 Dec

Translation (link to original article)

http://www.lemonde.fr/cinema/article/2014/12/29/la-mise-en-ligne-de-the-interview-rapporte-15-millions-de-dollars_4547090_3476.html

The online showing of ‘The Interview’ returns $15million

Before the cyber attack and the threats it was subjected to, Sony Pictures intended to distribute its film ‘The Interview’ across 3,000 screens. After having cancelled its release, then going back on its decision and proposing its showing in just under 300 locations, the studio also placed it online from the 24 december. It was no surprise that early results of this simultaneous exploitation (exploitation simultanée), the “day and date” in the Hollywood jargon, were excellent.

Sony announced the statistic of $15million (€12,3million), sales and over-subscribed rentals, for the first four days. In all, the film – put forward at $14.99 (€12.30) to buy, and $5.99 (€4,90) to rent, both with high-definition versions, has been downloaded 2 million times. According to the authoritative site Deadline, more than half of the takings came from Google, where the film took the lead in sales from the day it was placed online. To add to that, $2.8million (€2,3million) of revenue came from screen showings.

>>Read the review of the film: We watched ‘The Interview’ and we were a bit disappointed<<

The declining ‘American box-office’

The online success of ‘The Interview’ could re-launch, in the US, the debate over the simultaneous release of films in cinemas and in Video On Demand (VOD) – a principle which is for the moment rejected by the big cinema franchises – while Hollywood assesses the year passed by. The ‘box-office’ lost 5% in relation to 2013, which represents the biggest annual fall in nine years, reveals the ‘Hollywood Reporter’. The statistic of $10.4 billion (€8,55 billion) is expected on the 31 december, compared to takings of $10.9billion in 2013.

The year saw some major success, with ‘The Guardians of the Galaxy’ and ‘Hunger Games: the revolt (la révolte), part 1, but also ‘The Big Lego Adventure’, ‘Captain America: the Winter Soldier’, ‘Gone Girl’, ‘Interstellar’, or even ‘The Hobbit 3: the Battle of Five Armies’ – films which have boosted a year marked by a very disappointing summer in terms of cinema attendance (down 15% compared to 2013).

With the release of a series of highly anticipated blockbusters, from ‘Star Wars: Episode VII – the Awakening of the Force’, to ‘Fifty Shades of Grey’, passing through ‘Fast and Furious 7’, ‘The Minions’, ‘Jurassic World’ or ‘Avengers: the Era of Ultron’, the studios expect in contrast a good year in 2015.

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