Has Google gone too far with Enterprise Search?

9 Apr

Google Enterprise Search is the search engine giant’s attempt to ingratiate itself into the corporate market. A bewildering array of functions and highly refined algorithms are contained in one yellow metal cuboid about one metre across, dotted artistically with little holes. In a fitting allegory, it overwhelmingly resembles a big cheese.

With this box, market reports and presentations from years back can be accessed by a keyword search box, rather than having to track down your co-worker or their files on SharePoint – assuming the files have even been uploaded onto a public domain. The device incorporates functions like auto-complete on query suggestions, and organises results in terms of relevance in an intelligent fashion that learns from user preferences. The slogan goes, “With the Google Search Appliance, searching your company’s information is as easy as searching google.com.

The application slots seamlessly into existing data storage and content management systems, able to index CMSs including but not limited to EMC Documentum, LotusNotes, IBM FileNet and OpenText Livelink. It can also index more than 220 file types. Google trumpets its ability to process both ERM (Enterprise Report Management), and ERP systems.

Aspects of its analytics capabilities threaten to put some marketing analytics companies out of business. Google boasts its advanced reporting “can track every query, click and user,” and solve bottlenecks and system faults through “repair diagnostics with real time information.” And as if all that wasn’t enough, this little box is also multi-lingual. It can translate query results across 51 languages.

It is also a secure internal system. Google explains, “Users can only find the content to which they have access.” Each company intranet’s “administrators can configure the application to use a variety of authentication and authorisation mechanisms,” which are automatically stored back-end for future use.

There are two models available: the standard GB-7007, which can deal with 500,000 to 10million files, and the heavy-duty GB-9009, which can deal with billions of documents. For multinational companies, multiple yellow boxes can be installed in different global locations, and all integrated into the network.

Google has launched a cooperative, inclusive marketing and supply strategy, bestowing grateful recognition to firms that helped it deliver these services. Most prominent at the Google Enterprise Global Summit in California this February was Onix Networking, which garnered multiple awards including the prestigious Google Enterprise Global Partner of the Year award. These high-profile self-congratulations have set the scene for the probable global takeover of Google Enterprise Global.Image


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