America’s answer to Weightwatchers surpasses $1bn sales

26 Mar

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ViSalus, the 90-day health and lifestyle solution, has announced sales of over $1bn at its National Success Training Event in Los Angeles, 22-24 March. Since 2011 the company has expanded by 171%. The high-profile celebrities in attendance included Hulk Hogan, Teresa Scanlan ‘Miss America 2011, and Jerry & Estella Hayes Season 7 ‘Biggest Losers: Couples.’

Co-Founder and Chief Marketing Officer Blake Mallen stated, “ViSalus helped over 1.5 million people make their health a priority in the last year alone. To celebrate this success, we kicked off 2013 with a campaign to conquer obesity.”  Mallen claimed more than 1,500 people have participated in Project 10™, an initiative which awards an aggregate $10,000 to 10 people who lose 10 pounds every week through participation in the Body by Vi 90-Challenge. To date, more than 15,000 pounds have been lost by Project 10 participants, with a total of $80,000 awarded to weekly winners so far this year.

ViSalus has announced its intention later this year to extend its fight against obesity to the United Kingdom, the percentage of whose population is the third most obese in the world, after Mexico and the US.  Currently one in four adults in the UK is obese, and by 2050 that figure is expected to increase to 60% of men, 50% of women, and 25% of children.

“Expanding to the UK is in keeping with ViSalus’s mission to take weight off the world,” stated Co-Founder and Crown Ambassador Nick Sarnicola. “Given the tremendous impact the Body by Vi 90-Day Challenge has had to the health and wellness of millions of people in the North America, we are excited at the prospect of dramatic improvement in the lives of people in the UK.”

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